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NIVEA Educates Nigerian Students on Personal Hygiene with SABI Campaign

NIVEA Educates Nigerian Students on Personal Hygiene with SABI Campaign

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NIVEA Educates Nigerian Students on Personal Hygiene with SABI Campaign—-Leading personal care brand, NIVEA has rounded off the SABI Personal Hygiene Drive, an initiative designed to educate high school students on the importance of personal hygiene, and specifically focused on underarm care and the use of deodorants.

This impactful campaign which ran between September 13 and November 28, with the target of reaching at least 190,000 students, was aimed at empowering teenagers aged 13-18 with the knowledge and tools to maintain proper hygiene while promoting NIVEA’s Dry Impact and Dry Comfort Roll-on products as an effective solution for daily care.

With over 500 schools across Lagos, Port Harcourt, and Abuja participating in the programme, the NIVEA SABI Personal Hygiene Drive campaign was focused on hygiene education, with child educators and the trained team visiting schools to deliver engaging lessons using the SABI Workbook, a tool designed to teach students the science behind body odour, effective hygiene practices, and the role of deodorants in everyday personal care.

Speaking on the campaign, Marketing Activation Manager, Oluwadamilola Adeyemi, said that the transition into adolescence can be a challenging period, especially when it comes to understanding the importance of personal hygiene. “Puberty brings about changes in the body that can cause discomfort and confusion. This is why NIVEA is committed to providing accurate, age-appropriate information that resonates with young people, many of whom are navigating these changes for the first time,” she said.

She disclosed that the SABI initiative emphasizes the need for proper underarm hygiene, a critical, yet often overlooked aspect of personal care. Through engaging discussions, Q and A sessions, and fun games, students were encouraged to incorporate deodorants into their daily routines as a simple and effective solution to eliminating body odour.

Aware of the financial limitations of teenagers, especially in the face of the current economic challenges in the country, the brand introduced NIVEA Dry Impact Roll-on, and NIVEA Dry Comfort Roll-on in a new format (25 ml) Nicknamed the SABI roll-on, an affordable option, and the perfect product for this demographic. “By tapping into the lives of adolescents at this crucial stage of their hygiene journey, NIVEA aims to build long-lasting relationships with young consumers. The SABI Personal Hygiene Drive not only positions NIVEA as a trusted brand for personal care but also strengthens its credibility as a company that understands and addresses the unique hygiene needs of young people,” she said.

Additionally, the drive featured visibility items such as stickers, mirrors, and notice boards to keep the conversation going in school environments. As part of the activation, NIVEA presented the neatest students with the “SABI Star Award” and rewarded the most engaging students in each school. These rewards, he/she said, are aimed at encouraging students to consistently maintain high hygiene standards while also reinforcing the connection between cleanliness and self-esteem.

Commenting on the initiative, the Brand Manager Central East & West African Region CEWA, Nnenna Onoh, “By involving students, teachers, and school administrators in the campaign, the SABI Personal Hygiene Drive will create a ripple effect, fostering a culture of good hygiene practices that extends beyond the classroom,” she said.

“The NIVEA SABI Personal Hygiene Drive is more than just a campaign. It is an investment in the health, confidence, and well-being of tomorrow’s leaders. By providing teenagers with the education, tools, and affordable solutions they need, NIVEA is setting the stage for a future where personal hygiene is embraced as a fundamental part of everyday life,” she said.

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DR Congo Stun Portugal with Hard-Fought Draw in FIFA World Cup Opener

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DR Congo Stun Portugal with Hard-Fought Draw in FIFA World Cup Opener—–European giants Portugal were forced to settle for a point after a resilient DR Congo side produced a spirited display in their opening Group K clash at the 2026 FIFA World Cup.

Portugal entered the match as overwhelming favourites, boasting one of the most talented squads in the tournament and carrying expectations of a deep World Cup run. However, DR Congo delivered one of the standout performances of the opening round, battling their way to a hard-earned 1-1 draw and sending a message to the rest of Group K.

From the opening whistle, Portugal dominated possession and attempted to impose their trademark passing game. Midfielders controlled the tempo, circulating the ball patiently as they searched for openings in a well-organized Congolese defense.

Despite Portugal’s territorial dominance, DR Congo remained disciplined. The African side sat compactly, denying space between the lines and forcing Portugal into speculative efforts from distance. Whenever possession was regained, DR Congo transitioned quickly, using their pace and physicality to threaten on the counterattack.

Portugal eventually broke the deadlock after a sustained spell of pressure. The European giants carved open the Congolese defense with a swift attacking move, allowing their forwards to capitalize and put the Seleção ahead. The goal appeared to settle Portugal and many expected them to push on for a comfortable victory.

Instead, DR Congo responded magnificently.

Refusing to panic, the Leopards gradually grew into the game and began committing more bodies forward. Their persistence paid off when they found an equalizer, sparking wild celebrations among their supporters. The goal shifted momentum dramatically and exposed Portugal’s growing frustration.

The second half became increasingly tense as Portugal searched desperately for a winner. Chances came and went, with the Congolese goalkeeper producing several crucial interventions while defenders threw themselves into blocks to preserve the scoreline.

Cristiano Ronaldo remained at the center of Portugal’s attacking efforts, attempting to inspire his side through moments of individual brilliance. However, DR Congo’s defensive structure held firm, limiting clear-cut opportunities and frustrating the Portuguese captain throughout the contest.

As the clock ticked down, Portugal threw numbers forward in search of a decisive breakthrough. The pressure intensified in the closing stages, but DR Congo continued to defend heroically while still posing a threat on the counterattack.

When the final whistle sounded, the contrasting emotions were evident. Portuguese players looked disappointed after dropping points against a team they were expected to beat, while DR Congo celebrated a result that could prove crucial in their quest to reach the knockout rounds.

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Trump and Pezeshkian Finalize Historic Accord to End War and Restore Gulf Shipping

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Trump and Pezeshkian Finalize Historic Accord to End War and Restore Gulf Shipping—-Landmark U.S.-Iran agreement takes effect as both leaders formally endorse a 14-point framework aimed at ending months of conflict, restoring maritime trade, and launching broader diplomatic negotiations.

U.S. President Donald Trump and Iranian President Masoud Pezeshkian have electronically signed the “Islamabad Memorandum,” a historic peace agreement designed to end the conflict between the United States, Israel, and Iran while reopening the strategically vital Strait of Hormuz. Pakistani officials confirmed that the memorandum has entered into effect following the signatures of both leaders.

The agreement, brokered with significant mediation from Pakistan, establishes an immediate halt to military operations and lays out a framework for a broader settlement to be negotiated over the next 60 days. The memorandum also commits both sides to reopening the Strait of Hormuz, one of the world’s most important energy shipping routes, easing concerns over global oil supplies and maritime security.

According to details released by U.S. officials, the 14-point accord includes provisions addressing Iran’s nuclear activities, sanctions relief, maritime security, and economic reconstruction. Iran reportedly reaffirmed that it will not pursue nuclear weapons, while the United States agreed to begin a phased process tied to future negotiations and compliance measures.

The reopening of the Strait of Hormuz is among the most consequential elements of the agreement. The waterway carries a significant share of the world’s oil and gas exports, and its disruption during the conflict contributed to volatility in global energy markets. Officials say commercial shipping will gradually resume under new security arrangements outlined in the memorandum.

While diplomats have hailed the accord as a major breakthrough, officials on all sides acknowledge that substantial challenges remain. The memorandum serves as an interim framework rather than a final peace treaty, with negotiators expected to meet in Switzerland to work toward a comprehensive and binding settlement.

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