NIVEA Educates Nigerian Students on Personal Hygiene with SABI Campaign

Published

1 year ago

December 12, 2024

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NIVEA Educates Nigerian Students on Personal Hygiene with SABI Campaign—-Leading personal care brand, NIVEA has rounded off the SABI Personal Hygiene Drive, an initiative designed to educate high school students on the importance of personal hygiene, and specifically focused on underarm care and the use of deodorants.

This impactful campaign which ran between September 13 and November 28, with the target of reaching at least 190,000 students, was aimed at empowering teenagers aged 13-18 with the knowledge and tools to maintain proper hygiene while promoting NIVEA’s Dry Impact and Dry Comfort Roll-on products as an effective solution for daily care.

With over 500 schools across Lagos, Port Harcourt, and Abuja participating in the programme, the NIVEA SABI Personal Hygiene Drive campaign was focused on hygiene education, with child educators and the trained team visiting schools to deliver engaging lessons using the SABI Workbook, a tool designed to teach students the science behind body odour, effective hygiene practices, and the role of deodorants in everyday personal care.

Speaking on the campaign, Marketing Activation Manager, Oluwadamilola Adeyemi, said that the transition into adolescence can be a challenging period, especially when it comes to understanding the importance of personal hygiene. “Puberty brings about changes in the body that can cause discomfort and confusion. This is why NIVEA is committed to providing accurate, age-appropriate information that resonates with young people, many of whom are navigating these changes for the first time,” she said.

She disclosed that the SABI initiative emphasizes the need for proper underarm hygiene, a critical, yet often overlooked aspect of personal care. Through engaging discussions, Q and A sessions, and fun games, students were encouraged to incorporate deodorants into their daily routines as a simple and effective solution to eliminating body odour.

Aware of the financial limitations of teenagers, especially in the face of the current economic challenges in the country, the brand introduced NIVEA Dry Impact Roll-on, and NIVEA Dry Comfort Roll-on in a new format (25 ml) Nicknamed the SABI roll-on, an affordable option, and the perfect product for this demographic. “By tapping into the lives of adolescents at this crucial stage of their hygiene journey, NIVEA aims to build long-lasting relationships with young consumers. The SABI Personal Hygiene Drive not only positions NIVEA as a trusted brand for personal care but also strengthens its credibility as a company that understands and addresses the unique hygiene needs of young people,” she said.

Additionally, the drive featured visibility items such as stickers, mirrors, and notice boards to keep the conversation going in school environments. As part of the activation, NIVEA presented the neatest students with the “SABI Star Award” and rewarded the most engaging students in each school. These rewards, he/she said, are aimed at encouraging students to consistently maintain high hygiene standards while also reinforcing the connection between cleanliness and self-esteem.

Commenting on the initiative, the Brand Manager Central East & West African Region CEWA, Nnenna Onoh, “By involving students, teachers, and school administrators in the campaign, the SABI Personal Hygiene Drive will create a ripple effect, fostering a culture of good hygiene practices that extends beyond the classroom,” she said.

“The NIVEA SABI Personal Hygiene Drive is more than just a campaign. It is an investment in the health, confidence, and well-being of tomorrow’s leaders. By providing teenagers with the education, tools, and affordable solutions they need, NIVEA is setting the stage for a future where personal hygiene is embraced as a fundamental part of everyday life,” she said.

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Sports

Moises Caicedo Lone Goal Helps Chelsea Defeat Stubborn Pafos On Liam Rosenior UCL debut

Published

5 hours ago

January 22, 2026

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Moises Caicedo Lone Goal Helps Chelsea Defeat Stubborn Pafos On Liam Rosenior UCL debut—-Moises Caicedo’s late goal gave Chelsea a vital 1-0 win against Cypriot minnows Pafos on Wednesday as the Blues moved closer to automatic qualification for the Champions League last 16.

Chelsea’s fourth victory from seven Champions League group stage matches lifted them into eighth place.

Chelsea’s Dutch defender #21 Jorrel Hato focuses on the ball whilst under pressure from Pafos FC’s Brazilian midfielder #11 Jaja during the UEFA Champions League league-phase football match between Chelsea and Pafos at Stamford Bridge in London on January 21, 2026. (Photo by Glyn KIRK / AFP)

A win at Napoli in their final group game on January 28 would likely be enough to send Chelsea through to the last 16, depending on other results.

The Blues would face the unwanted stress of a play-off round if they finish outside the top eight.

Rosenior has won three times and lost once in his first four games since arriving from Strasbourg to replace Enzo Maresca, who left Stamford Bridge after mounting tensions with the club’s hierarchy.

It was far from plain sailing for Rosenior as Chelsea struggled to find a way past inspired Pafos keeper Jay Gorter before Caicedo made the breakthrough.

Chelsea’s Ecuadorian midfielder #25 Moises Caicedo celebrates scoring the team’s first goal during the UEFA Champions League league-phase football match between Chelsea and Pafos at Stamford Bridge in London on January 21, 2026. (Photo by Glyn KIRK / AFP)

Optimistic Chelsea fans have noted their two Champions League triumphs in 2012 and 2021 came after they changed manager in mid-season.

But there is a long way to go before Rosenior can hope to emulate those iconic victories masterminded by Roberto Di Matteo and Thomas Tuchel.

Chelsea have been steady rather than eye-catching so far under Rosenior, with far sterner tests lying in wait in the surprise choice to replace Maresca.

Wake-up call

Rosenior made six changes from the 2-0 win over Brentford on Saturday, with injured England forward Cole Palmer absent due to a slight strain.

Brazilian veteran David Luiz, a 2012 Champions League winner with Chelsea, was on the bench for Pafos, who were far from overawed in their first ever match against English opposition.

Chelsea laboured for long periods and even when Enzo Fernandez had the ball in the net in the 18th minute, the midfielder’s close-range header was disallowed for a push.

Chelsea’s Ecuadorian midfielder #25 Moises Caicedo (R) celebrates scoring the team’s first goal during the UEFA Champions League league-phase football match between Chelsea and Pafos at Stamford Bridge in London on January 21, 2026. (Photo by Glyn KIRK / AFP)

Chelsea nearly gifted Pafos a shock opener when a wayward back-pass to Filip Jorgensen was almost intercepted by Anderson Silva, but the Blues keeper chested the ball away from danger.

Rosenior’s men had lost their momentum and Pafos went close when Jaja’s shot from just inside the area took a wicked deflection off Reece James and hit the post with Jorgensen rooted to the spot.

That near-miss served as a wake-up call and Caicedo’s blast was pushed away by Gorter before Benoit Badiashile glanced a header narrowly wide moments later.

Caicedo’s long-range drive forced another good stop from Gorter, who also repelled Jorrel Hato’s fierce strike just before half-time.

Frustration was mounting among Chelsea supporters and Rosenior made a double change at the break, sending on Robert Sanchez for Jorgensen and Estevao Willian for James.

Estevao nearly made an instant impact with a stinging volley that Gorter saved at full stretch.

Gorter was enjoying the game of his life and he denied Pedro Neto and Caicedo with two more fine saves.

To Rosenior’s immense relief, Chelsea finally found a way past Gorter in the 78th minute.

Pafos couldn’t clear a corner and Caicedo arrived to flick his header into the far corner from close range.

AFB

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Politics

Ekiti Decide 2026: INEC Releases Final List of Candidates

Published

3 days ago

January 19, 2026

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Ekiti Decide 2026: INEC Releases Final List of Candidates—-The Independent National Electoral Commission (INEC) has released the final list of candidates cleared to contest the June 2026 Ekiti State gubernatorial election, setting the stage for a multi-party contest involving 12 political parties.

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The list, signed by INEC National Commissioner, Rose Oraran-Anthony, shows that candidates will be vying for the governorship seat alongside their running mates, with qualifications ranging from primary school certificates to doctorate degrees.

According to the commission, the approved candidates include representatives of the All Progressives Congress (APC), Labour Party (LP), New Nigeria Peoples Party (NNPP), African Democratic Congress (ADC), Action Democratic Party (ADP), Zenith Labour Party (ZLP), Young Progressives Party (YPP), and several other parties.

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The incumbent governor, Biodun Abayomi Oyebanji, 58, will be contesting on the platform of the APC, with Monisade Afuye, 67, as the deputy governorship candidate.

The Labour Party is presenting Olajuyin Ikusayede Gbegbe Oyebanji, 67, as its governorship candidate, with legal practitioner Okumade Ayokunle Odumayo as his running mate.

Among the younger contenders is Abegunde Ayobami Blessing of the NNPP, aged 35, while the AAC has nominated Akande Oluwasegun Samuel, 36, with John Fajuyigbe Oluwasanmi as deputy.

Other candidates include Bejide Oluwadare Patrick (ADC), Ojo Ayodeji (ADP), Anifowose Joseph Olanrewaju (APM), Awogbemi Bidemi Olaiya (APP), Ayodele Olaniyi Olanrewaju Praise (PRP), Osinkolu Olusegun Ayodele (YPP), and Adetunji Victor Damilola (ZLP).

INEC’s document also highlights the wide disparity in educational backgrounds among the candidates and their deputies, a development that has already sparked conversations among political observers and voters in the state.

With the final list now public, political parties are expected to intensify campaigns ahead of the governorship poll, which is seen as a critical test of voter sentiment in Ekiti State amid economic hardship, governance concerns, and growing youth political engagement.

INEC has reiterated its commitment to conducting a free, fair, and credible election, warning parties and candidates to adhere strictly to electoral laws and campaign regulations.

The Independent National Electoral Commission had fixed the governorship elections in Ekiti states for Saturday, June 20

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