Connect with us
Ofada Rice Day Festival

OfadaBoy, PocketMoni, LASG, Others to Power 7th Edition of Ofada Rice Day Festival

More Videos

Published

on

OfadaBoy, PocketMoni, LASG, Others to Power 7th Edition of Ofada Rice Day Festival—-OfadaBoy, PocketMoni, LASG is set to power the 7th edition of Nigeria’s largest indigenous food festival dedicated to celebrating Nigerian heritage and promoting nutritious, locally grown cuisine. The event themed Eko Dun Joor is scheduled to be held on Sunday, December 7, 2025, at Muri Okunola Park, Victoria Island, Lagos.

This year’s theme is to Celebrate Innovation, Identity and Nigeria’s Culinary Future,” reflects the festival’s mission to champion homegrown foods, deepen cultural pride, and reinforce the importance of healthy, locally sourced meals.

Eko Dun Joor is swiped around Lagos’ essence and rich culture, which is in alignment with the core focus of Ofada Rice Day Festival.

The festival, sponsored by PocketMoni, Goldberg, Maltina, Fatgbems Group, Action Bitters is convened by Tobi Fletcher, Creative Director of OfadaBoy and President of the Association of Professional Food Service Providers of Nigeria (APFSPN), in partnership with his wife and co-partner, Oyinda Fletcher.

Speaking during a press briefing, Fletcher assured that the 2025 edition would be an unforgettable celebration of food, culture, and innovation.

“I speak today as the Convener of the Ofada Rice Day Festival, Creative Director of OfadaBoy, and President of APFSPN; standing proudly with my wife and Co-Partner, Oyinda, and our dedicated team who have worked tirelessly to make this year’s festival possible.

“Our theme is not just a concept; it is a reflection of my personal journey, my heritage, and our collective mission,” he said.

He revealed that the festival will feature performances by iconic Fuji star, Obesere, rap sensation, Reminisce, and high-energy bandleader Segun Johnson.

Fletcher stated that his connection to Ofada rice goes beyond business, tracing his roots to a line of first-generation rice farmers.

“My great-grandfather was the first Ofada rice farmer. It is a legacy built on sacrifice, innovation, and tradition. This work is a continuation of that story; a responsibility I carry with pride,” he said.

With nearly two decades of experience in the hospitality and food service space, Fletcher said he has witnessed the evolution of Nigerian cuisine; from challenges to breakthroughs; and believes strongly in the future of local foods.

“Ofada has risen from a small village staple to a national treasure and an emerging global culinary identity,” he noted. “Its rise represents the rise of Nigerian farmers, homegrown food businesses, cultural pride, and innovation in our food system,” he said.

Fletcher emphasised that Ofada rice is now more than just a meal; it is a cultural and economic movement entering a new era of modernization and global relevance.

This year’s festival will spotlight innovation through: new Ofada-based products, creative culinary presentations, sustainable farming solutions, young entrepreneurs redefining food culture and technologies enhancing processing, packaging, and distribution

At its heart, he said, the Ofada Rice Day Festival remains committed to empowering local food sellers, market women, small-scale vendors, cooks, and emerging food entrepreneurs.

The 2025 edition will also feature: cultural and artistic showcases, innovation hubs, farmer and producer conversations, food exhibitions and tastings, culinary competitions, and panel discussions with industry experts.

Lagos State Commissioner for Agriculture and Food System, Mrs. Abisola Olusanya lauded the organisers and reaffirmed the state government’s support.

She reiterated that Governor Babajide Sanwo-Olu’s administration will continue to prioritise increased food production and improved food systems across the state.

Also speaking, Ifeanyi Chukwuekem, Head of Corporate Strategy for PocketMoni; the festival’s headline sponsor; expressed pride in partnering with OfadaBoy.

“It is important to align with a strong indigenous brand like OfadaBoy. We also want Nigerians to better understand what PocketMoni represents.

“We are the only fintech listed on the Nigerian Stock Exchange, which speaks to our roots. At the festival, we will host an experience centre to further engage guests,” he said.

Facebook 0 Twitter/X 0 LinkedIn0 WhatsApp0 0Shares

Sports

BREAKING: After 23 Years Cristiano Ronaldo Announces Retirement From International Football

Published

on

BREAKING: After 23 Years Cristiano Ronaldo Announces Retirement From International Football—-The Portugal captain brings an extraordinary international career to an end after announcing he will hand over the iconic No. 7 shirt following the November international break, leaving behind 234 appearances and a record 146 goals.

Football legend Cristiano Ronaldo has officially announced his retirement from international football, bringing the curtain down on an illustrious 23-year career with the Portugal national team.

The 41-year-old forward confirmed his decision on Thursday, November 5, 2026, through an emotional video message shared on his social media platforms, revealing that he will hand over Portugal’s iconic No. 7 shirt after the November international break.

Ronaldo’s announcement marks the end of one of the most remarkable international careers in football history, having represented his country since making his senior debut in August 2003.

In his farewell message, the five-time Ballon d’Or winner reflected on the privilege of representing Portugal for more than two decades.

“The day has come to hand back the number 7 shirt of our national team,” Ronaldo said, acknowledging the responsibility and pride that came with wearing the famous jersey for 23 years.

Ronaldo Retires as International Football’s Greatest Goalscorer

Ronaldo leaves international football holding the records for the most appearances and goals in men’s international history.

The Al-Nassr forward made 234 appearances for Portugal, scoring an extraordinary 146 goals during his 23-year international journey.

His remarkable numbers place him at the summit of international football, having consistently delivered goals and memorable performances across multiple generations of the Portuguese national team.

He also represented Portugal at six FIFA World Cups and became the first player to score at five different editions of the competition.

Euro 2016 Triumph Remains His Greatest International Achievement

One of the defining moments of Ronaldo’s international career came in 2016 when he captained Portugal to their first-ever European Championship title.

Despite being forced off through injury during the final against France, Ronaldo remained involved from the sidelines as Portugal secured a historic 1–0 victory after extra time through Éder’s memorable goal.

He subsequently guided Portugal to UEFA Nations League glory in 2019 and again in 2025, adding two more major international honours to his collection.

Those achievements cemented his legacy as one of the most influential figures in Portuguese football history.

A Difficult Final Chapter for the Portugal Captain

Ronaldo’s announcement comes after a turbulent period surrounding his relationship with Portugal head coach Jorge Jesus.

The forward’s final chapter with the national team had attracted considerable attention following reports of disagreements during the previous international window.

However, his decision to retire brings an end to a career that has been defined by extraordinary achievements, individual records and an enduring commitment to representing his country.

Ronaldo’s Club Career Continues at Al-Nassr

Although his international journey is coming to an end, Ronaldo has not announced his retirement from professional football.

The Portuguese superstar remains contracted to Saudi Arabian club Al-Nassr, where he continues to pursue further goals and trophies at club level.

His international retirement will allow Portugal to begin preparing for life without their long-serving captain, while the responsibility of wearing the iconic No. 7 shirt will eventually pass to another generation.

End of an Extraordinary Era

For more than two decades, Ronaldo carried the hopes of an entire nation, delivering unforgettable goals, historic victories and moments that helped transform Portugal into a major force in international football.

From his emotional debut in 2003 to lifting the European Championship trophy in 2016, his journey with the national team has been filled with remarkable milestones.

Now, at 41, one of football’s greatest careers at international level is reaching its conclusion.

Cristiano Ronaldo’s Portugal legacy:

  • International appearances: 234
  • International goals: 146
  • Major trophies: Euro 2016, UEFA Nations League 2019 and 2025
  • International career: 2003–2026
  • World Cups: Six appearances

Facebook 0 Twitter/X 0 LinkedIn0 WhatsApp0 0Shares
Continue Reading

News

The Modern Agent’s Guide to Real Estate Leads (Without Losing Your Mind or Budget)

Published

on

If you ask ten different agents how they find new clients, you’ll probably get ten different answers, and half of them will sound exhausting. One person swears by cold calling strangers at dinner time, another spends thousands a month on digital ads that yield window shoppers, and a third insists you need to dance on social media five times a day.

It is no wonder so many agents feel burned out before lunch.

If you are tired of throwing money at platforms that do not deliver, or if you simply want a saner way to grow your business, you are in the right place. Effective lead generation for real estate does not require a massive marketing budget or a 24-hour hustle mentality. It requires a clear strategy, a bit of consistency, and a shift in focus from collecting random names to building actual human connections.

Here is how you can build a modern lead generation machine without losing your sanity—or your hard-earned savings.


Step 1: Fix Your Foundation (Your Current Sphere)

Before you spend a single dollar on outside advertising, look at the people who already know your name. Too many agents chase cold leads while completely ignoring past clients, friends, family, and local acquaintances.

Your past clients and personal network are your highest-converting assets. They already trust you, which means you do not have to spend weeks convincing them you know what you are doing.

Instead of sending generic holiday postcards or automated newsletters that end up in the spam folder, try reaching out with genuine value. Send a quick text to ask how they like their backyard during the summer, or email a hyper-local market update focusing only on their specific neighborhood. Consistency matters here. When you stay top-of-mind in a helpful, non-pushy way, you become the obvious choice when someone asks them for a recommendation.

Step 2: Choose Your Channel (And Ignore the Rest)

The biggest trap in modern real estate marketing is shiny object syndrome. Every week, a new software, a new social platform, or a new guru promises that this is the secret to instant pipelines.

Stop trying to do everything. You cannot be everywhere at once, and trying to master Instagram, TikTok, LinkedIn, YouTube, direct mail, and geo-farming all at the same time is a recipe for burnout.

Pick one or two channels that genuinely fit your personality and strengths:

  • If you love writing and explaining things: Start a local blog or a weekly email newsletter highlighting hidden gems in your town, local restaurant openings, and realistic market trends.
  • If you are comfortable on camera: Lean into short-form or long-form video to show neighborhood tours and answer common buyer questions.
  • If you prefer face-to-face interaction: Focus on local networking, volunteering, or community events.

When you focus on just a couple of avenues, you can put your actual energy into making them good instead of spreading yourself too thin.

Step 3: Shift from “Selling” to “Solving”

Nobody wakes up in the morning thinking, “I really want to talk to a salesperson today.” People care about their own problems—moving closer to family, finding a better school district, downsizing after retirement, or figuring out how to buy a home when interest rates feel intimidating.

Effective lead generation for real estate isn’t about pitching your services. It’s about positioning yourself as a problem solver.

When you create content or talk to prospective clients, address their actual friction points. Put together a simple, honest guide on what it takes to buy a fixer-upper in your market. Record a short video explaining what happens to property taxes after a purchase. Answer the questions people are too embarrassed to ask their lenders or agents.

When you make your marketing genuinely educational and useful, you attract informed, motivated people who already respect your expertise before you even hop on a call.

Step 4: Master the Art of the Follow-Up

You can have the best marketing funnel in the world, but if your follow-up process is messy, your efforts will fall flat. Many leads do not buy or sell immediately. They might be six months—or two years—away from making a move.

Most agents give up after two or three attempts. They make a call, send an email, get no response, and write the lead off as dead.

A sustainable follow-up system doesn’t mean harassing people until they block your number. It means setting up gentle, long-term touchpoints. Use a CRM to remind yourself to check in when something relevant happens—like a drop in interest rates, a change in local inventory, or even just a birthday. Treat your pipeline like a garden: you plant the seeds, water them consistently, and give them time to grow.

Step 5: Protect Your Budget

It is remarkably easy to hemorrhage money on digital ads that generate low-quality inquiries. If you decide to use paid advertising, treat it like an experiment rather than a magic wand.

Start with a very small budget. Track your return on investment ruthlessly. If you spend $500 on ads and get a dozen leads who only want to waste your time or cannot qualify for a mortgage, stop spending that money.

Organic methods—like community involvement, strategic partnerships with local businesses (like home inspectors, mortgage brokers, or contractors), and nurturing your database—often cost nothing except your time, yet they yield much higher quality clients in the long run.


Finding Balance in a Fast-Moving Industry

Real estate is a demanding career, and it is entirely too easy to let your work consume your entire life under the guise of “hustling for leads.”

True long-term success comes from building predictable, sustainable habits rather than running yourself ragged chasing every new trend. Focus on helping people, keep your expenses reasonable, and remember that building a real estate business is a marathon, not a sprint.

Take a deep breath, pick a strategy that feels authentic to who you are, and start there. Your sanity—and your bank account—will thank you.

Facebook 0 Twitter/X 0 LinkedIn0 WhatsApp0 0Shares
Continue Reading

Trending

Facebook 0 Twitter/X 0 LinkedIn0 WhatsApp0 0Shares